London, UK: 15 March 2024 – PoggiPlay, the iGaming provider that pushes the boundaries of the possible to bring new player experiences to the market, has joined First Look Games to supercharge its marketing activity and the promotion of its games.

The studio’s games sit within the PoggiPlay Universe, with each title made with the provider’s superior attention to detail not just for slot mechanics and bonuses but also for the narrative, in-game characters, visuals, sound and more.

PoggiPlay is on a mission to deliver unforgettable experiences and by joining First Look Games it can make even more players aware of its portfolio of thrilling titles. This is because it now has a branded game library that can be accessed by a network of approved affiliates.

The library contains game sheets, logos, images and videos for each of its titles which can be downloaded individually or in bulk by approved affiliates and used to create accurate game previews and reviews of each of the studio’s slot titles.

Demos of PoggiPlay’s games will be available to all registered publishers through the First Look Games “Demo Game Server”. This includes age verification in jurisdictions where it is legally required.

First Look Games also allows its studio partners to offer a select number of affiliates a “first look” at its latest titles two weeks before they go live, allowing them to create previews that build excitement and anticipation among players.

Affiliates are a powerful marketing channel for studios, and First Look Games allows them to connect directly with the best publishers in the business to help promote their games to players.

Elliott Resnick, Managing Director at First Look Games, said: “PoggiPlay has been making plenty of noise with its innovative and exciting slots, but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games.

“Affiliates are a hugely valuable marketing channel for studios, but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”

Nikita Kiselev, PR Manager at PoggiPlay, added: “We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create. This is a really important step for us and will help us spread the word about PoggiPlay among players.

London, UK: 7 March 2024 – First Look Games continues to welcome new studios to its award-winning platform that directly connects developers and affiliates for the purpose of game promotion, with ELA Games joining its ranks.

ELA Games now have access to the powerful and sophisticated First Look Games platform and its own dedicated library where it can upload information and assets for each of its games, plus the First Look Games White Label Client Area.

The studios’ branded game library can be accessed by a network of approved affiliates who will use the game sheets, logos, images and videos of its slots in the previews and reviews they write for their player audiences.

ELA’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”.  This includes age verification in jurisdictions where it is legally required.

The studio has total control over the information that is made available to affiliates, and when that information is shared. The First Look Games platform is incredibly secure, with strict access control and cybersecurity defences to ensure all assets are safe.

In addition, ELA Games will launch its first client area, powered by First Look Games. This will act as a shop window for its titles as it looks to drive greater awareness among operators and casino managers while making the onboarding of its games smooth and seamless.

Elliott Resnick, Managing Director at First Look Games, said: “It’s great to see ELA Games come on board to not only take advantage of our marketing platform but also our cutting-edge client area, taking the promotion of its games to the next level.

“Game marketing is tough given the competition that studios are up against, but affiliates provide direct access to player communities seeking the next slots to spin. ELA Games can now tap into these audiences and showcase what its titles offer.”

Mike Cini, Business Owner of ELA Games, added: “First Look Games offers what we need to elevate our marketing activity and leverage the power of affiliates to make more players than ever before aware of our studio and the awesome games that we produce.

“We focus heavily on data and analytics as we believe it’s important for us to be aware of how our games are performing and how they are perceived by players. First Look Games provides great insight to this as well as providing us with a client area where our partners can access everything they need in a seamless manor.”

London, UK: 29 February 2024 – Champion, the game studio taking Eastern European markets by storm, has become the latest to join forces with First Look Games as it looks to drive awareness of its games.

By signing up to First Look Games, Champion gains access to a fully branded library where it can upload information and assets for each of its slots. These can then be downloaded by a network of approved affiliates to use when writing game previews and reviews.

The First Look Games platform is state-of-the-art and robust, which means Champion can add game sheets, logos, images and even videos of each title so that affiliates have all the information they need to craft accurate content that promotes the studio and its slots to their audiences.

Champion’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”. This includes age verification in jurisdictions where it is legally required.

Champion has been riding a wave of success since making its debut four years ago. It has focused on its home market of Ukraine but recently launched in Romania with wider European expansion plans. It currently offers 76 games with two new releases each month.

Some of its most popular slots include Seven’s on Fire +, Aztec Century, Fire Rage +, Fruit Party Deluxe, Cassiopeia, Ultra 7 Hot, Cossacks, Hot Seven and Spin & Collect 5.

Elliott Resnick, Managing Director at First Look Games, said: “Champion is an incredibly exciting studio that has already achieved great things in a short space of time with games that have hit the mark with players in its core markets.

“We are delighted to be helping Champion take game promotion to the next level at a time when it’s looking to expand into new markets while also strengthening its position in Ukraine and Romania.”

Ana-Maria Pintea, Marketing Manager at Champion, added: “As we look to make big moves into new markets, we wanted to get behind promoting our games to players and in First Look Games we have the perfect solution for doing this.

“Affiliates have large player audiences keen to know about new game releases, and we have some great titles in the works.”

UK: 22 February 2024 – First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.

As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.

The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.

The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences. 

Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches. 

This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.

Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”

Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”

London, England: 05 October 2023 – Reflex Gaming has become the latest developer to get serious about game promotion after joining First Look Games, the powerful and sophisticated platform that directly connects studios and affiliates.

As a fully paid-up member of First Look Games, Reflex Gaming gains access to a brandable library where it can upload information and assets for each of its titles which can then be accessed by a network of approved affiliates.

Reflex Gaming can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.

Reflex Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.

This allows affiliates to create content ahead of time, building hype around the title before it hits the market. This is something Reflex Gaming will do with its latest game, 8 Balls of Fire.

8 Balls of Fire takes players to the South Pacific and to the tiny island of Pyro Tiki where they can discover a closely held secret – a volcano that can deliver massive wins. The game is set across six reels and three rows with 20 paylines active and comes packed with features such as Free Spins, Fire Ball Link (a hold and spin bonus), Multipliers, a Pot Pick bonus and more.

Elliott Resnick of First Look Games, said: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.

“The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely.

“Given the high level of competition among studios and the sheer number of titles players have to choose from, engaging with the player community via affiliates is proven to boost awareness of a studio and ultimately participation with its games.”

Mat Ingram, CPO at Reflex Gaming added: “We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally.

“As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience.”

London, England: 12 September 2023 – RAW iGaming, the innovative online casino content provider, has launched a sophisticated client area powered by First Look Games. This initiative will supply operators with the necessary information to seamlessly integrate its games into their lobbies.

This builds on the established partnership between First Look Games and RAW iGaming, as the studio has already been collaborating with First Look Games to supply creative packs and game sheets for the iGaming affiliate community.

The White Label Client Area provided by First Look Games offers a fully brandable and adaptable interface, aligning perfectly with RAW iGaming’s distinctive brand ethos and character.

The client area is intuitively designed, allowing casino managers to swiftly navigate through the studio’s entire portfolio, pinpointing game sheets, images, and certifications with ease.

Demo links are available for each of the provider’s games, allowing for a thorough evaluation of the gameplay. These demo versions incorporate age verification, enabling operators to offer them to players as needed.

The First Look Games White Label Client Area boasts robust storage capabilities, proven through rigorous testing to effortlessly handle vast numbers of folders, extensive volumes of active files, and large individual file sizes — more than sufficient for even the largest of studios.

In today’s digital landscape, security is paramount for studios. To ensure the utmost protection, the First Look Games White Label Client Area employs both network-level (Level 3) and operating system-level (Level 7) firewalls. Additionally, a Web Application Firewall (WAF) is implemented at the web server level. These security measures not only defend against potential threats but also underscore the importance of safeguarding user data. Beyond these protective steps, the system allows only logged-in users to access hosted files. It also offers user segmentation capabilities, ensuring controlled access in line with the studio’s security preferences

Other features offer custom functionality, including single sign-on via Oauth/Open ID or third-party providers, further enhancing the user experience.

The First Look Games White Label Client Area is fully compatible with custom End User Licence Agreements on a per-game basis. This flexibility allows RAW iGaming to set up different EULA checks for specific games, such as branded slots.

Zsolt Vereb from First Look Games said: “We are delighted to offer RAW iGaming a refined white label solution, developed from our extensive experience in the field, ensuring end users experience a seamless journey when downloading creative packs. We are committed to our ongoing partnership and look forward to continuing our work with RAW iGaming.”

Kevin Corti, Head of Game Design at RAW iGaming, added: “First Look Games has been key to driving engagement with our games and we wanted to take this to the next level by launching a branded client area. This will allow us to work more efficiently and effectively with operators as we continue to integrate our titles with casino brands in markets across the world.”

London, UK: 10 August 2023 – Jelly, the exciting game development company, is now showcasing its growing portfolio of highly entertaining titles to operators and their casino managers via a sleek, stylish and fully-branded client area after joining forces with First Look Games.

Jelly is using First Look Games’ powerful White Label Client Area to provide operators with access to information and assets for its full portfolio of modern video slots, including titles such as CleoPatrick®, Blackbeard’s Booty Megaways and Midas Riches.

The client area is easy to access, with information and assets presented in a way that casino managers can quickly browse the developer’s entire portfolio and find the game information, marketing kits and certifications they are looking for. They can also access demo links so they can take each title for a spin.

Elliott Resnick at First Look Games said: “It’s great to have Jelly up and running with the First Look Games Client Area and for it to be able to showcase its games to operators and casino managers.

“A properly set-up client area shows that the game developer is professional and that it has the right things in place to make it as easy as possible for operators to integrate their titles and access the information they need.

“Jelly is already making waves in the industry and with the launch of its First Look Games-powered Client Area, will continue to go from strength to strength.”

Victoria Newbolt, Marketing Lead at Jelly, added: “This is an important partnership for Jelly; it means we can provide operators with a one-stop space to get their hands on Jelly’s game marketing kits to help integrate our titles into their lobbies and market them to players.

First Look Games gives us a highly effective marketing channel to connect and engage with the player community. Our marketing team collaborates with them on game previews, reviews and other content, allowing us to share assets quickly and easily with its approved network of 900+ affiliates. This has allowed us to really maximize the affiliate opportunity and to also provide huge value to the publishers in the First Look Games network.

You use the First Look Games Premium product. What are some of the benefits this provides?

The biggest benefit is being able to give some affiliates a “first look” at our latest releases. This sees a select number of publishers receive access to the game sheet and assets two weeks prior to launch. They can use this time to create accurate reviews and content around the game and build real momentum behind the title ahead of it hitting casino game lobbies. Moreover, we get exposure in iGaming Business Slot News that gets sent out to 10,000+ industry execs as well as GameOn’s FocusOn publication. This means the upsides are two-fold for enjoying both B2C and B2B exposure. We often see a 35% increase in game reviews and a 27% jump in audience reach compared to regular release games.

How important is it for BTG or any studio to have a close relationship with affiliates?

Affiliates represent the player, and as a game studio, it is the player that we want to connect with. That’s why First Look Games is such an important platform for BTG as it allows us to go big and leverage the affiliate opportunity better, engage with the player community and ensure that all information published about our slots is 100% accurate. 

What’s the latest BTG title on the First Look Games platform? Tell us a bit about it.

Big Bad Bison is the latest release from BTG. It is a very-high-volatility slot and it’s safe to say this is one of the most atmospheric games you’ll play this summer. Big Bad Bison is packed with all the exciting features and mechanics you’ve come to expect from our games. Single symbol wilds run through the reels in the base game, adding random multipliers for magnificent wins. And because this is a Megaways game, there are up to 117,649 ways to win. But the landscape really comes alive in the Free Spins round, where the multipliers pile up for spectacular wins. Ofcourse it has Bonus Buys and Win Exchange to transform your big wins into Free Spins and tame the Big Bad Bison!

Megaways was a disruptive game-changer for the industry, and you’ve created so many innovative mechanics since. Is there constant pressure to come up with the ‘next big thing’? 

There is no pressure when you are always innovating. That’s the name of the game we are in. The real beauty of Megaways is the fact that any slots provider can take one of their most successful games and plug it directly into the Megaways and MegapaysJackpot Network and with every game added, the liquidity just keeps growing. Many Megaways partners have jumped into the Megapays Jackpot Network since release to raise the level of liquidity to the point where we are paying weekly Mega Jackpots that can frequently rise above one million Euros. Infact, we have many Euro Millionaire players, one of them who won a staggering €1,036,049.65 from €0.70 bet!

What’s next for BTG? And do you have any groundbreaking new mechanics you’re preparing to unleash on the industry?

Innovation is the driving force of igaming! The online slot industry is now far too mature to rely on a cookie-cutter approach. Today, innovation is the key to game performance and player retention, as players will spend extra time on a game to work out its nuances and personality. We are always exploring and experimenting with new mechanics to bring forth for sensational player experience. Soon you’ll see more exciting ways to play and win in BTG games this year!

Want to join our growing team?

First Look Games Client Services Manager

First Look Games is an award-winning content marketing platform connecting game studios with digital publishers, enabling the creation of quality, accurate & compliant game reviews. We service over 800 publishers & 40 game studios and together have created over 33,500 casino reviews reaching over 20 million casino players worldwide

Role Overview

• Growing and maturing the brand identity
• Overseeing client budget planning across all marketing activities.
• Working with online tools and PR agencies to maximise reach on marketing campaigns.
• Maintaining and building relationships with current and new clients
• Managing a portfolio of iGaming clients

What will you be doing

• Using contacts to generate new partnerships
• Providing client reports where necessary
• Building marketing strategies
• Leading meetings with clients
• Weekly reporting
• Providing all required support to clients
  Attending conference worldwide in order to find new sales leads
• Leading onboarding calls with clients
• Providing communication to clients and negotiating
• Maximising client relationships to evolve profitable and sustainable long term partnerships

Key Skills Required

• Previous experience in a Client Manager/ Senior Account Manager role
• Ideally can demonstrate an understanding of the game studio and/or affiliate model
• Strong negotiation skills and very good people skills
• The ability to be innovative and creative with excellent communication and relationship management skills
• Self-starter who is motivated to succeed
• A problem solver proactive approach and driven by targets
• Commercially minded, with strong analytical / numerical skills
• Excellent verbal and written communication skills and proficiency in English
• Strong network
• Ideally based in Malta

Benefits:

• 20 days per year plus statutory holidays & 5 mental health days off – including Christmas week
• Home Working allowance (printer, desk/chair allowance, home broadband & mobile contributions, plus coffee allowance)

Sound like you fit the bill?

About First Look Games:

First Look Games is the only outsourced affiliate hub to facilitate the distribution of approved game assets and information between its extensive affiliate and studio communities. It builds direct connections between its game studio partners and the collective B2C reach of its affiliate publishers for the purposes of game promotion.

We serve studios by providing them with an effective route to gain unrivalled visibility for new and existing games. Today, we have more than 800 approved publishers ready and waiting for game information with their combined audience totalling more than 20 million players.

Our platform does much of the heavy lifting when it comes to affiliate outreach while also ensuring studios have total control of the information that is released to affiliates, and when that information is made available.

With a data-centric reporting system and platform that identifies game inaccuracies, First Look Games provides compliant outreach in order to increase ROI on game development. To date, FLG boasts over 100,000 downloads of game assets and over 33,500 unique game reviews.

For affiliates, we provide easy access to approved information, assets and content for a studio’s entire game library. Offering many of the biggest names in game development via a single log in, this simplifies the procurement of accurate game information. Our goal is to improve the volume, quality and compliance of the content they create around slots and casino games.