London, UK: 15 March 2024 – PoggiPlay, the iGaming provider that pushes the boundaries of the possible to bring new player experiences to the market, has joined First Look Games to supercharge its marketing activity and the promotion of its games.

The studio’s games sit within the PoggiPlay Universe, with each title made with the provider’s superior attention to detail not just for slot mechanics and bonuses but also for the narrative, in-game characters, visuals, sound and more.

PoggiPlay is on a mission to deliver unforgettable experiences and by joining First Look Games it can make even more players aware of its portfolio of thrilling titles. This is because it now has a branded game library that can be accessed by a network of approved affiliates.

The library contains game sheets, logos, images and videos for each of its titles which can be downloaded individually or in bulk by approved affiliates and used to create accurate game previews and reviews of each of the studio’s slot titles.

Demos of PoggiPlay’s games will be available to all registered publishers through the First Look Games “Demo Game Server”. This includes age verification in jurisdictions where it is legally required.

First Look Games also allows its studio partners to offer a select number of affiliates a “first look” at its latest titles two weeks before they go live, allowing them to create previews that build excitement and anticipation among players.

Affiliates are a powerful marketing channel for studios, and First Look Games allows them to connect directly with the best publishers in the business to help promote their games to players.

Elliott Resnick, Managing Director at First Look Games, said: “PoggiPlay has been making plenty of noise with its innovative and exciting slots, but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games.

“Affiliates are a hugely valuable marketing channel for studios, but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”

Nikita Kiselev, PR Manager at PoggiPlay, added: “We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create. This is a really important step for us and will help us spread the word about PoggiPlay among players.