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London, UK: 7 March 2024 – First Look Games continues to welcome new studios to its award-winning platform that directly connects developers and affiliates for the purpose of game promotion, with ELA Games joining its ranks.

ELA Games now have access to the powerful and sophisticated First Look Games platform and its own dedicated library where it can upload information and assets for each of its games, plus the First Look Games White Label Client Area.

The studios’ branded game library can be accessed by a network of approved affiliates who will use the game sheets, logos, images and videos of its slots in the previews and reviews they write for their player audiences.

ELA’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”.  This includes age verification in jurisdictions where it is legally required.

The studio has total control over the information that is made available to affiliates, and when that information is shared. The First Look Games platform is incredibly secure, with strict access control and cybersecurity defences to ensure all assets are safe.

In addition, ELA Games will launch its first client area, powered by First Look Games. This will act as a shop window for its titles as it looks to drive greater awareness among operators and casino managers while making the onboarding of its games smooth and seamless.

Elliott Resnick, Managing Director at First Look Games, said: “It’s great to see ELA Games come on board to not only take advantage of our marketing platform but also our cutting-edge client area, taking the promotion of its games to the next level.

“Game marketing is tough given the competition that studios are up against, but affiliates provide direct access to player communities seeking the next slots to spin. ELA Games can now tap into these audiences and showcase what its titles offer.”

Mike Cini, Business Owner of ELA Games, added: “First Look Games offers what we need to elevate our marketing activity and leverage the power of affiliates to make more players than ever before aware of our studio and the awesome games that we produce.

“We focus heavily on data and analytics as we believe it’s important for us to be aware of how our games are performing and how they are perceived by players. First Look Games provides great insight to this as well as providing us with a client area where our partners can access everything they need in a seamless manor.”