London, UK: 15 March 2024 – PoggiPlay, the iGaming provider that pushes the boundaries of the possible to bring new player experiences to the market, has joined First Look Games to supercharge its marketing activity and the promotion of its games.

The studio’s games sit within the PoggiPlay Universe, with each title made with the provider’s superior attention to detail not just for slot mechanics and bonuses but also for the narrative, in-game characters, visuals, sound and more.

PoggiPlay is on a mission to deliver unforgettable experiences and by joining First Look Games it can make even more players aware of its portfolio of thrilling titles. This is because it now has a branded game library that can be accessed by a network of approved affiliates.

The library contains game sheets, logos, images and videos for each of its titles which can be downloaded individually or in bulk by approved affiliates and used to create accurate game previews and reviews of each of the studio’s slot titles.

Demos of PoggiPlay’s games will be available to all registered publishers through the First Look Games “Demo Game Server”. This includes age verification in jurisdictions where it is legally required.

First Look Games also allows its studio partners to offer a select number of affiliates a “first look” at its latest titles two weeks before they go live, allowing them to create previews that build excitement and anticipation among players.

Affiliates are a powerful marketing channel for studios, and First Look Games allows them to connect directly with the best publishers in the business to help promote their games to players.

Elliott Resnick, Managing Director at First Look Games, said: “PoggiPlay has been making plenty of noise with its innovative and exciting slots, but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games.

“Affiliates are a hugely valuable marketing channel for studios, but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”

Nikita Kiselev, PR Manager at PoggiPlay, added: “We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create. This is a really important step for us and will help us spread the word about PoggiPlay among players.

London, UK: 7 March 2024 – First Look Games continues to welcome new studios to its award-winning platform that directly connects developers and affiliates for the purpose of game promotion, with ELA Games joining its ranks.

ELA Games now have access to the powerful and sophisticated First Look Games platform and its own dedicated library where it can upload information and assets for each of its games, plus the First Look Games White Label Client Area.

The studios’ branded game library can be accessed by a network of approved affiliates who will use the game sheets, logos, images and videos of its slots in the previews and reviews they write for their player audiences.

ELA’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”.  This includes age verification in jurisdictions where it is legally required.

The studio has total control over the information that is made available to affiliates, and when that information is shared. The First Look Games platform is incredibly secure, with strict access control and cybersecurity defences to ensure all assets are safe.

In addition, ELA Games will launch its first client area, powered by First Look Games. This will act as a shop window for its titles as it looks to drive greater awareness among operators and casino managers while making the onboarding of its games smooth and seamless.

Elliott Resnick, Managing Director at First Look Games, said: “It’s great to see ELA Games come on board to not only take advantage of our marketing platform but also our cutting-edge client area, taking the promotion of its games to the next level.

“Game marketing is tough given the competition that studios are up against, but affiliates provide direct access to player communities seeking the next slots to spin. ELA Games can now tap into these audiences and showcase what its titles offer.”

Mike Cini, Business Owner of ELA Games, added: “First Look Games offers what we need to elevate our marketing activity and leverage the power of affiliates to make more players than ever before aware of our studio and the awesome games that we produce.

“We focus heavily on data and analytics as we believe it’s important for us to be aware of how our games are performing and how they are perceived by players. First Look Games provides great insight to this as well as providing us with a client area where our partners can access everything they need in a seamless manor.”

London, UK: 29 February 2024 – Champion, the game studio taking Eastern European markets by storm, has become the latest to join forces with First Look Games as it looks to drive awareness of its games.

By signing up to First Look Games, Champion gains access to a fully branded library where it can upload information and assets for each of its slots. These can then be downloaded by a network of approved affiliates to use when writing game previews and reviews.

The First Look Games platform is state-of-the-art and robust, which means Champion can add game sheets, logos, images and even videos of each title so that affiliates have all the information they need to craft accurate content that promotes the studio and its slots to their audiences.

Champion’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”. This includes age verification in jurisdictions where it is legally required.

Champion has been riding a wave of success since making its debut four years ago. It has focused on its home market of Ukraine but recently launched in Romania with wider European expansion plans. It currently offers 76 games with two new releases each month.

Some of its most popular slots include Seven’s on Fire +, Aztec Century, Fire Rage +, Fruit Party Deluxe, Cassiopeia, Ultra 7 Hot, Cossacks, Hot Seven and Spin & Collect 5.

Elliott Resnick, Managing Director at First Look Games, said: “Champion is an incredibly exciting studio that has already achieved great things in a short space of time with games that have hit the mark with players in its core markets.

“We are delighted to be helping Champion take game promotion to the next level at a time when it’s looking to expand into new markets while also strengthening its position in Ukraine and Romania.”

Ana-Maria Pintea, Marketing Manager at Champion, added: “As we look to make big moves into new markets, we wanted to get behind promoting our games to players and in First Look Games we have the perfect solution for doing this.

“Affiliates have large player audiences keen to know about new game releases, and we have some great titles in the works.”

UK: 22 February 2024 – First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.

As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.

The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.

The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences. 

Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches. 

This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.

Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”

Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”

London, England: 05 October 2023 – Reflex Gaming has become the latest developer to get serious about game promotion after joining First Look Games, the powerful and sophisticated platform that directly connects studios and affiliates.

As a fully paid-up member of First Look Games, Reflex Gaming gains access to a brandable library where it can upload information and assets for each of its titles which can then be accessed by a network of approved affiliates.

Reflex Gaming can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.

Reflex Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.

This allows affiliates to create content ahead of time, building hype around the title before it hits the market. This is something Reflex Gaming will do with its latest game, 8 Balls of Fire.

8 Balls of Fire takes players to the South Pacific and to the tiny island of Pyro Tiki where they can discover a closely held secret – a volcano that can deliver massive wins. The game is set across six reels and three rows with 20 paylines active and comes packed with features such as Free Spins, Fire Ball Link (a hold and spin bonus), Multipliers, a Pot Pick bonus and more.

Elliott Resnick of First Look Games, said: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.

“The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely.

“Given the high level of competition among studios and the sheer number of titles players have to choose from, engaging with the player community via affiliates is proven to boost awareness of a studio and ultimately participation with its games.”

Mat Ingram, CPO at Reflex Gaming added: “We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally.

“As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience.”

London, England: 12 September 2023 – RAW iGaming, the innovative online casino content provider, has launched a sophisticated client area powered by First Look Games. This initiative will supply operators with the necessary information to seamlessly integrate its games into their lobbies.

This builds on the established partnership between First Look Games and RAW iGaming, as the studio has already been collaborating with First Look Games to supply creative packs and game sheets for the iGaming affiliate community.

The White Label Client Area provided by First Look Games offers a fully brandable and adaptable interface, aligning perfectly with RAW iGaming’s distinctive brand ethos and character.

The client area is intuitively designed, allowing casino managers to swiftly navigate through the studio’s entire portfolio, pinpointing game sheets, images, and certifications with ease.

Demo links are available for each of the provider’s games, allowing for a thorough evaluation of the gameplay. These demo versions incorporate age verification, enabling operators to offer them to players as needed.

The First Look Games White Label Client Area boasts robust storage capabilities, proven through rigorous testing to effortlessly handle vast numbers of folders, extensive volumes of active files, and large individual file sizes — more than sufficient for even the largest of studios.

In today’s digital landscape, security is paramount for studios. To ensure the utmost protection, the First Look Games White Label Client Area employs both network-level (Level 3) and operating system-level (Level 7) firewalls. Additionally, a Web Application Firewall (WAF) is implemented at the web server level. These security measures not only defend against potential threats but also underscore the importance of safeguarding user data. Beyond these protective steps, the system allows only logged-in users to access hosted files. It also offers user segmentation capabilities, ensuring controlled access in line with the studio’s security preferences

Other features offer custom functionality, including single sign-on via Oauth/Open ID or third-party providers, further enhancing the user experience.

The First Look Games White Label Client Area is fully compatible with custom End User Licence Agreements on a per-game basis. This flexibility allows RAW iGaming to set up different EULA checks for specific games, such as branded slots.

Zsolt Vereb from First Look Games said: “We are delighted to offer RAW iGaming a refined white label solution, developed from our extensive experience in the field, ensuring end users experience a seamless journey when downloading creative packs. We are committed to our ongoing partnership and look forward to continuing our work with RAW iGaming.”

Kevin Corti, Head of Game Design at RAW iGaming, added: “First Look Games has been key to driving engagement with our games and we wanted to take this to the next level by launching a branded client area. This will allow us to work more efficiently and effectively with operators as we continue to integrate our titles with casino brands in markets across the world.”

London, UK: 10 August 2023 – Jelly, the exciting game development company, is now showcasing its growing portfolio of highly entertaining titles to operators and their casino managers via a sleek, stylish and fully-branded client area after joining forces with First Look Games.

Jelly is using First Look Games’ powerful White Label Client Area to provide operators with access to information and assets for its full portfolio of modern video slots, including titles such as CleoPatrick®, Blackbeard’s Booty Megaways and Midas Riches.

The client area is easy to access, with information and assets presented in a way that casino managers can quickly browse the developer’s entire portfolio and find the game information, marketing kits and certifications they are looking for. They can also access demo links so they can take each title for a spin.

Elliott Resnick at First Look Games said: “It’s great to have Jelly up and running with the First Look Games Client Area and for it to be able to showcase its games to operators and casino managers.

“A properly set-up client area shows that the game developer is professional and that it has the right things in place to make it as easy as possible for operators to integrate their titles and access the information they need.

“Jelly is already making waves in the industry and with the launch of its First Look Games-powered Client Area, will continue to go from strength to strength.”

Victoria Newbolt, Marketing Lead at Jelly, added: “This is an important partnership for Jelly; it means we can provide operators with a one-stop space to get their hands on Jelly’s game marketing kits to help integrate our titles into their lobbies and market them to players.

Fast-growing studio to promote its slots to more than 20 million players globally via innovative affiliate marketing platform

Gaming Corps, the up-and-coming Swedish developer, has joined First Look Games as it begins to ramp up activity around the promotion of its slots.

The developer has taken the market by storm with its next-generation casino content and will now use First Look Games to drive greater awareness of the studio and its titles among players, affiliates and operators.

The deal with First Look Games will see Gaming Corps launch its own dedicated slot library where it can share information and assets with a network of more than 900 approved affiliates and publishers around the world.

Gaming Corps can upload game sheets, logos, images, videos and even demo games for each of its titles to its branded library. These assets can then be downloaded individually or in bulk.

Affiliates can use this information to create content such as game previews and reviews for each of the studio’s slots, which is then published to a combined global audience of more than 20 million casino players.

First Look Games gives studios total control over the information that is published about their games. Information and assets are managed via a Studio Management Centre where they can do things like highlight operator exclusivity agreements and even add/remove jurisdictions for each game.

Gaming Corps can decide what information is shared with affiliates and when that information is made available to them. Compliance is also taken care of with a suite of tools that includes automatic monitoring of content to ensure that it is accurate and responsible.

Elliott Resnick, MD at First Look Games, said: “We are delighted to welcome Gaming Corps to First Look Games. The studio really has been making strides with its thrilling slots and arcade content. Now is absolutely the time for it to market its games to players and affiliates via our vast network of approved publishers.

“First Look Games is the only platform that directly connects studios with affiliates for the purpose of game promotion, and in a way that ensures compliant, responsible marketing at all times. Gaming Corps can now leverage this and drive awareness of its games to the next level.”

Alex Lorimer, COO at Gaming Corps, added: “We have been heavily focused on game development, but now is the time we look to do more to drive awareness of Gaming Corps and our content. With First Look Games, we can maximise the affiliate opportunity with the platform doing much of the heavy lifting.

“This is an important partnership for us, and one that will help to push us forwards and towards becoming a tier one developer.”

Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers

The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.

Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.

The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.

As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.

Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.

First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.

Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.

Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.

“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”

Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience. “Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”