Up-and-coming Swedish slot developer responsible for in-demand streamer-focussed content to showcase its titles to operators via personalised client area

London: 10th January 2023 – Popiplay, the rising star Swedish iGaming studio, can now showcase its full suite of slots to existing and potential operator partners after joining forces with First Look Games to use its powerful While Label Client Area solution.

The First Look Games White Label Client Area is based on the powerful FLG Platform but has been further developed to support operator access and asset delivery.

Popiplay will be able to use its personalised client area to host game sheets, images, videos, demo games and other large assets. The First Look Games White Label Client Area has been tested with up to 30TB of allocated space and 800,000 active files and with individual file sizes up to 10TB.

The platform is super secure, sitting behind Cloud Flare’s cutting-edge cybersecurity defences. What’s more, only logged-in users can access and download hosted files with segmentation on users as the studio wishes.

Popiplay will be able to customise its client area, allowing it to leverage its brand identity when showcasing its games to operators. This will help the studio to stand out from its rivals while making its mark on the industry.

Popiplay is already making a name for itself by taking a modern design approach to its games, which are streamer-focussed and high-roller friendly. Each title incorporates features such as free spins, cascading reels, bonus buy and chance x2 and chance x3 options.

Tom Galanis, Co-Founder of First Look Games, said: “This is a great deal for First Look Games and for Popiplay, with the studio able to showcase its incredible suite of cutting-edge slots to existing and potential operator partners.

“A Client Area is a vital promotional tool for studios, but they take significant resources and capacity to build, something that most studios, and especially smaller, start-up developers, simply do not have.

“Our ready-to-roll-out White Label Client area is the perfect solution, allowing studios such as Popiplay to showcase their slots easily and cost-effectively. Of course, they also have the option to automatically sync with the First Look Games platform, unlocking even more benefits.”

Nikola Teofilovic, Co-Founder and Chairman of the Board at Popiplay, added: “One of the greatest challenges we face as a rising star studio is getting our games in front of operators and being able to show them the highly engaging and entertaining experience they provide. “Our First Look Games-powered Client Area allows us to do just that without having to dedicate time, resources and capacity to building it from scratch. This is a very important partnership for us, and one that we believe will allow us to secure additional operator integrations at scale and at pace.”

Hölle Games, a rising-star studio that epitomises what it means to be made in Germany, has joined First Look Games as it looks to ramp up exposure for its slots in highly competitive online casino markets across Europe.

As a start-up developer, Hölle Games is aware of the challenges of promoting its games to players and operators, both in terms of allocating internal resources and also cutting through the noise being made by rivals in its core markets of Germany, Switzerland, Netherlands and Belgium.

With ambitions to become a leading provider in its native Germany, the studio will now use the First Look Games platform to connect directly with hundreds of approved publishers.

As a First Look Games partner, Hölle Games will be able to share information about each of its classic and premium video slot titles including logos, images and videos of them being played. These are hosted in a dedicated library where affiliates can download information and assets individually or in bulk.

The developer can manage all information and assets via the FLG Studio Management Centre where it can highlight exclusivity agreements and even add and remove jurisdictions for each game.

Most importantly, Hölle Games has complete control over the information that is made available to affiliates and when that information is made available to them. FLG also provides a suite of tools to ensure that reviews and content published by affiliates are accurate and responsible.

Tom Galanis, Founder of First Look Games, said: “I’d like to give a warm welcome to Hölle Games and look forward to seeing the studio go from strength-to-strength as it uses our platform, tools and features to promote its games via affiliates in Germany and beyond.

“At First Look Games we understand the challenges that new studios face, especially when it comes to marketing, and that’s why we offer a special start-up package aimed at developers like Hölle Games that are in the process of building momentum for their business.”

Robert Lenzhofer, CEO & Co-Founder at Hölle Games, added: “Gaining exposure for games in competitive markets such as Germany, Switzerland, Netherlands and Belgium takes a smart strategy, so leveraging the reach and influence of affiliates via First Look Games makes sense.

“FLG is the perfect partner for affiliate marketing; its platform is cutting edge and the knowledge and experience of its team are unrivalled. This is a breakthrough partnership for us, and we look forward to taking Hölle Games to the next level with the help of our friends at First Look Games.”

Malta: 14^th September 2022 – B2B casino games supplier Kalamba Games has partnered with leading affiliate platform First Look Games. The deal will ramp up the distribution of game information and increase visibility with affiliate outreach on its rich portfolio of game content.

First Look Games is the ultimate platform for game studios to connect with iGaming affiliates with its community collectively boasting over 20 million casino players around the world. It gives publishers in the affiliate space access to accurate game information, assets and content approved for use direct from the studios.

Kalamba Games says the partnership will help it leverage its affiliate efforts in the most efficient way possible, increasing exposure for new titles, such as the newly released Rumble Ratz Megaways^TM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded Megaways^TM.

The partnership will give Kalamba access to the innovative First Look platform, which already has direct access to more than 800 approved affiliates.

Kalamba Games was formed in 2016 with a mission to disrupt the igaming market through a powerful combination of innovative content and promotional tools. Today, it is more than just a leading development studio. It has become a technology provider and distributor via its own BullsEye RGS, offering distribution and promo tools with a focus on regulated markets.

Gareth Dando, Kalamba Games marketing director, said: “As we continue expanding, having targeted control of what we communicate to the affiliate ecosystem is crucial for us, and First Look Games is the platform to deliver that. It manages the heavy lifting of affiliate outreach while adding a comprehensive and responsible way to promote games to players. From our point of view, this takes affiliate marketing to the next level and there’s nothing else in the industry that can do that.”

Tom Galanis, managing director at First Look Games, said: “We’re delighted that Kalamba Games has chosen First Look Games. It’s an established brand with an exciting pipeline. We look forward to helping support them maximize their potential with more exposure via the industry’s most comprehensive affiliate marketing hub.”  

London, UK: 4^th August 2022 – First Look Games, the platform that facilitates the distribution of game information from studios to affiliates for the purpose of game promotion, has added Gaming Realms to its list of prestigious developer partners.

Gaming Realms needs no introduction. It is one of the leading providers of real money games and the proud owner of the unique Slingo IP. Their innovative mobile focused content encompasses in-game player defined choice and strategy to augment a fun & engaging player experience; with top titles including Slingo Lucky Larry’s Lobstermania, Slingo Xxxtreme, and Red Hot Slingo.

The studio will now be able to leverage the power of affiliates for game promotion. By joining First Look Games, it gains access to more than 800 approved publishers with their combined global audience of 20+ million players.

As an FLG partner, Gaming Realms can share information about each of its titles including logos, images and videos of games being played. These are uploaded to the First Look Games library where they can be downloaded individually or in bulk and used for content creation.

The studio can also access a range of cutting-edge tools and features that were recently rolled out as part of the First Look Games 2.2 update. This includes more options to manage their games and assets via a brand-new Studio Management Centre.

Key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game.

Other highlights of First Look Games 2.2 include a cutting-edge and free API feature that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games. All this is handled via an intuitive UI and backed by extensive data reports post-launch.

Tom Galanis, Managing Director at First Look Games, said: “Gaming Realms is a studio powerhouse and by becoming an FLG partner it can now use the unrivalled reach of affiliate marketing to drive even more awareness of its games among players and operators.

“With FLG, the power is in the studio’s hands to share the information they want, when they want to share it, and this enables developers to maximise the opportunity presented by working with publishers for game promotion.

“We have more than 800 approved affiliates ready and waiting for information and assets for Gaming Realms’ latest slot launches so they can push their games to millions of players around the world from the get-go.”

Gareth Scott, Commercial Director at Gaming Realms, added: “We have long understood the value of affiliates when it comes to promoting our games but in First Look Games, we have a platform that does much of the heavy lifting for affiliate outreach while also ensuring the accuracy of the content publishers create.

“This is a great partnership for us and one that will allow us to make more players aware of the fun and thrilling experience our games have been designed to deliver from the first spin to the last.”

London, UK: 20^th July 2022 – SlotMasters, the pioneering online casino game that allows players to go head-to-head in a three-way duel, has become the latest product to launch via First Look Games, leveraging the power of affiliates for game promotion.

SlotMasters, by HungryBear Gaming, is an industry-first, multiplayer slot game where players can impact the outcome of their opponents’ score by strategically deploying a selection of power attacks and defensive moves. This elevates the level of entertainment and engagement in a way no other slot format has in addition to tapping into the increasing trend for slot tournaments.

Tournaments have grown in popularity in recent months but now SlotMasters will use First Look Games and its 800 approved publishers to drive awareness of the game and its new format among their partners’ collective audience, which totals a reach of 20 million players.

By becoming a First Look Games partner, HungryBear and the SlotMasters brand can share information about the game directly with affiliates. This includes accurate information, logos, promotional images and videos of the game. These are uploaded to the FLG library where affiliates then download what they need to review and promote upcoming games.

SlotMasters will also be able to access a range of new studio features following the launch of First Look Games 2.2 in February. This includes more options to manage their games and assets via a brand-new Studio Management Centre

Other key features include being able to announce any exclusivity arrangements they have on game launches as well as adding and removing jurisdictions for each game. FLG also provides granular data on uptake for the studio to measure the success of each launch.

Other highlights of First Look Games 2.2 include a cutting-edge API feature provided at no additional cost that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games and increase uptake for studios.

Tom Galanis, Managing Director at First Look Games, said: “The SlotMasters brand is bringing something entirely new to the industry and is already proving to be a big hit with players. By joining First Look Games, HungryBear Gaming can take game promotion to the next level by reaching an audience of players in the tens of millions.

“Of course, HungryBear Gaming has complete control over the information that is provided to affiliates, and this combined with our accuracy and compliance tools ensures the content published by our approved affiliates is responsible and correct.

“I’d like to officially welcome SlotMasters to First Look Games and look forward to supporting their success as our platform, tools and services raise awareness of the thrilling and hugely entertaining game they have created.”

Justin Chamberlain, CEO at HungryBear Gaming, added: “We have gained incredible traction in a short space of time with overwhelmingly positive feedback regarding the new format of SlotMasters. With First Look Games we have a platform to promote this to millions of players. By building a following, we’re also able to provide updates to what we know is an already engaged community. That we can do all this while ensuring the accuracy of information and compliance is a major upside for us.”

 [ZB1]Three-way head-to-head – already mentioned 3 times in the opening section.

Proposed change:

Suggest changing to SlotMasters, by HungryBear Gaming, is an industry-first multiplayer  [ZB1]slot game

11^th July, 2022, Grand Baie, Mauritius – Challenger games studio HITSqwad has partnered with leading affiliate platform First Look Games as it prepares to unleash its debut Jackpot Theme, FIRST STRIKE.

First Look Games is the ultimate platform for game studios to connect with iGaming affiliates and over 20 million casino players around the world. It gives publishers in the affiliate space access to game information, assets and content on the latest slots before anyone else. By connecting game developers directly with the publishers who promote their content to players, it increases the volume, quality and compliance of game marketing.

Formed by a team of industry veterans, HITSqwad’s vision is to become a Market Leader in the supply of both Jackpot Technology & Jackpot Games to the Online Gaming market.

The studio’s eagerly awaited debut jackpot games include the military themed BRAVO MISSION, and the Viking inspired RAGNAR, both of which are packed with action in the form of freespins, win multipliers and tiered bonus and jackpot features.

It’s the first of several completed HITSqwad games that will be released to the market via the Playzido Network in the coming months.

Interested affiliates can sign up, free of charge, at firstlookgames.com to learn more.

Charl Geyser, CEO of HITSqwad said: “We’re delighted to partner with First Look Games. HITSqwad is committed to working with the highest-quality partners to enable the entire industry and players to get the best from our exciting product range. The initial two games are locked, loaded and ready for action, and there are many more in the pipeline. Registered affiliates can see them first at First Look Games!”  

Tom Galanis, Managing Director at First Look Games said: “HITSqwad are a really exciting new games studio and we’re thrilled they’ve chosen First Look Games. We think they’re going to make a real splash in the market, and we want to help them do that by delivering maximum exposure for their games.”