The selection of new titles launched includes Hollywood Casino at Greektown branded blackjack tables in Michigan, as well as a new live-dealer version of LUCKY CAT BACCARAT, a popular original title from Penn Game Studios (PGS), PENN’s in-house game studio. PENN has also added popular Light & Wonder casino titles to Hollywood Casino in Michigan and theScore Bet Sportsbook & Casino in Ontario, Canada.

Light & Wonder Live games are ultra-localized, highly customizable and packed with exclusive features developed for players. These include SHUFFLE MASTER Side Bets, the SHUFFLESTARTM Continuous Shuffler, PayMeNow and more.

Dana Jackel, VP Commercial & Managing Director, U.S. iGaming at Light & Wonder, said: “This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our premium features will make for a highly relevant and extraordinarily fun gaming experience in North America. We believe PENN Entertainment’s players will love our feature-packed live dealer casino portfolio, and we look forward to enjoying mutual success in Michigan and beyond.”

Jason Birney, Vice President of Operations, PENN Interactive, said: “We are pleased to partner with Light & Wonder to launch these bespoke gaming options for our customers in Michigan. The addition of these games enhances our overall online casino offering in the state and creates important omnichannel touchpoints between our Greektown property and our Hollywood Casino product.”

Light & Wonder’s online ecosystem delivers more than 4,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All games are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.

In an exclusive interview, Aleksandra Arsic, Marketing Director at Poppy Play, shared insights into the company’s journey and how this collaboration has become a cornerstone of their growth strategy.

A Fresh Approach to Game Development

Poppy Play burst onto the scene with a clear mission: to create outstanding and interesting games that provide players with a unique gaming experience. “Our Founders had in mind creating something interesting and unique for the players,” Arsic explained. This focus on innovation has allowed the company to rapidly build an impressive portfolio of 37 games in just two years.

Expanding Horizons in Global Markets

While Poppy Play has already made inroads into North America, Latin America, Eastern and Central Europe, and Asia, Arsic revealed ambitious plans for further expansion. “Our focus is to expand more on the Asian market as well as CIS countries, Australia, and Turkey,” she stated. However, she acknowledged the challenges that come with entering new markets, particularly in navigating diverse regulations.

2024: A Year of Exciting Releases

The future looks bright for Poppy Play, with Arsic hinting at exciting developments for the remainder of 2024. Building on the success of releases like “Detective Donut,” the company plans to introduce more games featuring new mechanics and original themes. Arsic emphasized their commitment to quality, stating, “We’re always focusing on creating quality visuals and we want to keep making captivating graphics that will get players’ attention and keep them coming back for more.”

The Critical Role of First Look Games

For a newcomer in the iGaming industry, visibility is crucial. This is where Poppy Play’s partnership with First Look Games has proven invaluable. Arsic explained, “Being a relatively new provider in this industry, it’s quite challenging, and you’re always looking for brand exposure. Therefore, you need strong affiliate partnerships.”

First Look Games has been instrumental in helping Poppy Play distribute content and assets to affiliates and clients. This collaboration has significantly boosted the company’s brand visibility within the industry. As Arsic put it, “Having First Look Games as a partner that will keep bringing our latest and best releases from the roadmap is very important for us.”

Looking Ahead: A Partnership for Success

As Poppy Play continues to grow and evolve, its partnership with First Look Games remains a key component of its strategy. The collaboration not only helps the company showcase its products but also plays a crucial role in spreading awareness about Poppy Play’s innovative approach to game development.

Imagine a future where players eagerly anticipate each new release from Poppy Play, their curiosity piqued by the enticing previews shared through First Look Games. This partnership could be the catalyst that propels Poppy Play from an exciting newcomer to a household name in the iGaming industry.

What new frontiers will Poppy Play explore next? How will their commitment to unique gaming experiences shape the future of online gaming? As the company continues to leverage its partnership with First Look Games, the iGaming world watches with anticipation, eager to see what this innovative provider will bring to the table next.

If you’re an up-and-coming game provider looking to make your mark in the competitive iGaming landscape, why not follow in Poppy Play’s footsteps and explore how First Look Games can catapult your brand visibility and growth?

Sweden, 16 April 2024 – Gaming Corps – a publicly-listed game development company based in Sweden – will bring its premium games portfolio to players in Switzerland after agreeing a partnership with technology provider Gamanza Group.

Gamanza is renowned for offering an innovative suite of iGaming products, and powered the first legal online casino in Switzerland. The provider is backed by Stadtcasino Baden AG; one of the largest leisure and entertainment groups in Switzerland.

This is the first partnership Gaming Corps has agreed in Switzerland, and marks significant progress in the territory in a short space of time, with Gamanza providing a turn-key platform solution to multiple licensed operators in the Swiss online gaming market.

Gamanza’s player account management platform, “Core” will now house Gaming Corps’ full suite of games, made up of Crash, Mine, Table, Slot and Plinko titles. Gamanza’s operator partners will be able to offer some of Gaming Corps’ recent smash hits such as Rampage and Piggy Smash from the Smash4Cash series, Wild Woof, Raging Zeus Mines and Lobster Hotpot, as well as some of Gaming Corps’ revered games series including Jet Lucky and Coin Miner.

Mats Lundin, Gaming Corps’ Director of Sales, said: “Gamanza is a well-known, popular and respected provider in the Swiss online gaming market, so we are extremely privileged to be able to offer our games via Gamanza’s Core platform.

“We are very excited to provide our first-class games to Gamanza’s partners, and we are pleased to secure such widespread distribution of our titles to players across Switzerland in the early stages of our journey in the country.”

Robert Civill, Chief Commercial Officer at Gamanza said: “We will always champion innovation and variety at Gamanza, and Gaming Corps provides a quality mix of crash games and other fast game concepts, alongside an array of thrilling slots.

Gamanza is delighted to work with Gaming Corps and I’m sure they will prove to be incredibly popular with our partners, so very much a welcome addition to our ever-evolving portfolio!

Malta, 9 April 2024: No one likes to go on a cold streak while playing their favourite slot, but in Swintt’s latest Premium release, Jackbox Multi, even unsuccessful spins can be a reason to celebrate thanks to a new multiplier mechanic that boosts players’ profits the next time they win.

As the newest title in the provider’s innovative Jackbox series, Jackbox Multi features a familiar array of fresh fruits, bells and lucky sevens across its reels, with five fixed paylines and a potential maximum win of 3,065x the bet making it a highly volatile slot that packs a major prize punch.

When players don’t record an immediate profit the slot really comes into its own, as for every non-winning spin, a progressive multiplier will increase by 1x to enhance the next potential prize up for grabs.

With this multiplier growing incrementally until a new payout is landed, players will soon find themselves welcoming their winless runs as the value of the next prize could easily eclipse the bets they’ve invested up to that point – reducing the risk and creating a real sense of excitement.

What’s more, any wins collected can also be increased in Swintt’s popular gamble feature, which simply requires players to correctly guess the colour of a hidden card to double their current prize, with multiple rounds available until either an incorrect guess is made, or the max win is achieved.

David Mann, Chief Executive Officer at Swintt, said: “At Swintt, we know it can be frustrating when those fruity symbols aren’t falling your way – and that’s why we wanted to give players a reason to celebrate even when luck’s not on their side in our new Premium release, Jackbox Multi.

“Featuring a progressive multiplier that increase every time they don’t land a prize, any non-winning spin isn’t so much a loss as it is an investment into future payouts – and for that reason, we think the slot will be a big hit with players when it launches at our partner casinos this month.”

LAS VEGAS, April 3, 2024 –Bragg Gaming Group today announced the launch of King Show Games (KSG) content distributed via Bragg Gaming technology in the U.S. market, bringing a host of games previously only accessible to land-based casino players into the online space.

The first games distributed in the U.S. during the first quarter of 2024 include titles well-known and already enjoyed by U.S. players such as Stinkin’ Rich , Lucky Larry’s Lobstermania , Phone Tag and Wedding Party , with other titles set to follow.

Some of these titles are no longer available to land-based players, presenting a unique opportunity for KSG to both capitalize on feelings of affinity and nostalgia among players for these games and the expansion of online gaming in the U.S.

With a 25-year history of producing slots for the U.S. land-based casino market, KSG is well placed to deliver a truly omnichannel experience to players as its slots catalog transitions online with Bragg Gaming.

All content is supplied via the Bragg Remote Game Server (RGS), which is licensed, certified and approved to deliver casino and slots-based games across more than 25 regulated gaming markets in North America, Europe and globally.

Games on Bragg’s RGS are distributed via the Bragg HUB content delivery platform and is also seamlessly integrated into the recently upgraded Bragg Player Account Management (PAM) igaming platform (including full managed services) for online casino, sportsbook, lottery and omnichannel operations.

These game releases will also automatically have promotional tools provided within Bragg’s Fuze marketing technology included, tools which increase user engagement by enabling automated, real-time in-game gamification, conversion and retention mechanisms.

Bragg is swiftly becoming the go-to-content supplier to the land-based casino industry in the U.S. with many heritage land-based casino games now available online via Bragg’s RGS technology.

As an international supplier of iGaming content, Bragg Gaming offers casino content from in-house studios as well as multiple studio partners building and releasing games exclusively distributed by Bragg, while its constantly updated aggregation product boasts over 9,000 titles.

Bragg already counts prominent U.S. land-based games developers such as Bluberi, Incredible Technologies, and Sega Sammy Creation as clients, while its Wild Streak Gaming and Atomic Slots Lab proprietary studios also bring unique titles with a land-based heritage to the online world.

This forms a key part of Bragg’s strategic aim of becoming a leading slots developer and distributor in the USA and Canadian markets.

Doug Fallon, Bragg Group Director of Content and Founder, Wild Streak Gaming commented: “King Show Games is a proven provider of slot content to land-based operators in the U.S. and builds on our strategic aim of further expansion into the jurisdiction with top quality content. We’re excited to partner with King Show Games and bring these well-loved land-based games to customers online.”

Bradley Berman, King Show Games President commented: “We’re thrilled to bring back these slot titles to players in our home market of the U.S. for the first time with Bragg online. I’m excited to see how they will be received by our customers and looking forward to the launch of further titles in the pipeline.”

Known primarily in the land-based casino market, KSG also offers social casino content to players in the U.S. and Canada.

London, UK: 15 March 2024 – PoggiPlay, the iGaming provider that pushes the boundaries of the possible to bring new player experiences to the market, has joined First Look Games to supercharge its marketing activity and the promotion of its games.

The studio’s games sit within the PoggiPlay Universe, with each title made with the provider’s superior attention to detail not just for slot mechanics and bonuses but also for the narrative, in-game characters, visuals, sound and more.

PoggiPlay is on a mission to deliver unforgettable experiences and by joining First Look Games it can make even more players aware of its portfolio of thrilling titles. This is because it now has a branded game library that can be accessed by a network of approved affiliates.

The library contains game sheets, logos, images and videos for each of its titles which can be downloaded individually or in bulk by approved affiliates and used to create accurate game previews and reviews of each of the studio’s slot titles.

Demos of PoggiPlay’s games will be available to all registered publishers through the First Look Games “Demo Game Server”. This includes age verification in jurisdictions where it is legally required.

First Look Games also allows its studio partners to offer a select number of affiliates a “first look” at its latest titles two weeks before they go live, allowing them to create previews that build excitement and anticipation among players.

Affiliates are a powerful marketing channel for studios, and First Look Games allows them to connect directly with the best publishers in the business to help promote their games to players.

Elliott Resnick, Managing Director at First Look Games, said: “PoggiPlay has been making plenty of noise with its innovative and exciting slots, but with access to its own First Look Games Library it can now build real momentum behind the promotion of its games.

“Affiliates are a hugely valuable marketing channel for studios, but it can involve a lot of heavy lifting. First Look Games takes care of this, directly connecting studios and affiliates so they can work together to create great content around great games.”

Nikita Kiselev, PR Manager at PoggiPlay, added: “We believe that our partnership with First Look Games will boost affiliate marketing output for PoggiPlay and the epic games we create. This is a really important step for us and will help us spread the word about PoggiPlay among players.

London, UK: 7 March 2024 – First Look Games continues to welcome new studios to its award-winning platform that directly connects developers and affiliates for the purpose of game promotion, with ELA Games joining its ranks.

ELA Games now have access to the powerful and sophisticated First Look Games platform and its own dedicated library where it can upload information and assets for each of its games, plus the First Look Games White Label Client Area.

The studios’ branded game library can be accessed by a network of approved affiliates who will use the game sheets, logos, images and videos of its slots in the previews and reviews they write for their player audiences.

ELA’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”.  This includes age verification in jurisdictions where it is legally required.

The studio has total control over the information that is made available to affiliates, and when that information is shared. The First Look Games platform is incredibly secure, with strict access control and cybersecurity defences to ensure all assets are safe.

In addition, ELA Games will launch its first client area, powered by First Look Games. This will act as a shop window for its titles as it looks to drive greater awareness among operators and casino managers while making the onboarding of its games smooth and seamless.

Elliott Resnick, Managing Director at First Look Games, said: “It’s great to see ELA Games come on board to not only take advantage of our marketing platform but also our cutting-edge client area, taking the promotion of its games to the next level.

“Game marketing is tough given the competition that studios are up against, but affiliates provide direct access to player communities seeking the next slots to spin. ELA Games can now tap into these audiences and showcase what its titles offer.”

Mike Cini, Business Owner of ELA Games, added: “First Look Games offers what we need to elevate our marketing activity and leverage the power of affiliates to make more players than ever before aware of our studio and the awesome games that we produce.

“We focus heavily on data and analytics as we believe it’s important for us to be aware of how our games are performing and how they are perceived by players. First Look Games provides great insight to this as well as providing us with a client area where our partners can access everything they need in a seamless manor.”

London, UK: 29 February 2024 – Champion, the game studio taking Eastern European markets by storm, has become the latest to join forces with First Look Games as it looks to drive awareness of its games.

By signing up to First Look Games, Champion gains access to a fully branded library where it can upload information and assets for each of its slots. These can then be downloaded by a network of approved affiliates to use when writing game previews and reviews.

The First Look Games platform is state-of-the-art and robust, which means Champion can add game sheets, logos, images and even videos of each title so that affiliates have all the information they need to craft accurate content that promotes the studio and its slots to their audiences.

Champion’s free to play games will be available to all registered publishers through the First Look Games “Demo Game Server”. This includes age verification in jurisdictions where it is legally required.

Champion has been riding a wave of success since making its debut four years ago. It has focused on its home market of Ukraine but recently launched in Romania with wider European expansion plans. It currently offers 76 games with two new releases each month.

Some of its most popular slots include Seven’s on Fire +, Aztec Century, Fire Rage +, Fruit Party Deluxe, Cassiopeia, Ultra 7 Hot, Cossacks, Hot Seven and Spin & Collect 5.

Elliott Resnick, Managing Director at First Look Games, said: “Champion is an incredibly exciting studio that has already achieved great things in a short space of time with games that have hit the mark with players in its core markets.

“We are delighted to be helping Champion take game promotion to the next level at a time when it’s looking to expand into new markets while also strengthening its position in Ukraine and Romania.”

Ana-Maria Pintea, Marketing Manager at Champion, added: “As we look to make big moves into new markets, we wanted to get behind promoting our games to players and in First Look Games we have the perfect solution for doing this.

“Affiliates have large player audiences keen to know about new game releases, and we have some great titles in the works.”

UK: 22 February 2024 – First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.

As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.

The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.

The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences. 

Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches. 

This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.

Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”

Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”